Onsen

Role: Video Editor, Content Strategist

A lifestyle brand offering premium, quick-drying waffle weave towels and bath essentials inspired by Japanese simplicity. Onsen brings everyday luxury and spa-like relaxation to your home by combining functionality with timeless design.

Video Editing for Paid Media

Scroll-stopping social ads across video, static, and motion graphic formats drive Onsen's growth while staying true to its brand identity. Blending low-fi UGC with studio-shot content, these ads create a cohesive and engaging presence across Instagram, Meta, and TikTok.